Different music genres are aimed at different age groups, music videos for pop songs are typically aimed for the younger generation because they are the generation that are in to that type of music. However, the people that are interested in pop music may not be interested in rock or metal. Generally you'll find that these two genres have two different audiences, Metal and Rock tend to have an older audience (late 20's - to mid 30's). Artists can promote themselves to that specific demographic by including people in their music video that are of the same demographic as the target audience. By looking at the different music video audiences and how they are different it will help me understand the demographic group that my music video is aimed at and what I would need to include to target my music video at them.
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