What
is the purpose?
·
Promotional
tool
o
To sell the song, and invoke a reaction so that the audience
remember the song.
o
To give the audience a better understanding of the song.
o
To entertain and show off the artists talents.
o
To sell CDs, DVDs and downloads by creating memorable
visuals
o
Marketing for the purpose of exposure and expansion of the
artists profile
o
The music video promotes a song which in turn promotes an
album
o
Main purpose is to sell an image of an artist
o
Generate money for a record company
·
Extension
of income
o
Music videos can help to promote and band or artist after
the single or album is released.
o
Some artist are remembered years later solely because of a
memorable music video.
·
Extension
of outlets
o
Music videos have
been aired on the TV such as chart shows and TV channels like MTV.
o
Labels worked together with MTV to ensure the playing of
their videos, leading to increased sales of only certain artists and genres.
·
Synergy
o
Where two areas of media work together.
o
This can relate to a music star releasing a music video
which features scenes from a Hollywood movie.
o
This helps to promote the film but also the artist as their
song will feature in the film and probably the trailer with a wider number of
people will see.
o
E.G. writings on the wall by Sam Smith is featured in the
trailer and the James Bond film Spectre.
As well as Daniel Craig featuring in the music video.
 |
Looking into the purpose of music video's will help me to understand why they are so important and why at they are used to promote a song. Its interesting that bands and signers can be remembered primarily by their music video.
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