Music video target audience results analysis

I asked 11 people 10 questions about music videos. Below are the results from my audience questionnaire.

I asked a variety of different aged people to help me get the best results for the questionnaire.

The majority of people I asked had watched a music videos in their lifetime. Only person that hadn’t watched a music video before and that was the 78 year old male, already beginning to prove that music videos are more aimed at the younger generations.

10 out of the 12 people I asked answered this question with a yes. These people were generally in the younger generation. The people that answered no were aged 70 & 78 again suggesting that music videos are aimed at younger generations 

These results show that no one watches music videos all the time no matter what generation you are. The majority of the younger people that I asked said that they often watched them, with the exception of two males ages 13 that said they don’t watch music videos very often. The 70 & 78 year old said that they never watch music videos. 

The 12 to 13 year olds said that they prefer to watch the music video suggesting that they become more immersed within the video and like the performance/narrative aspect to the video. The 14 to 55 year olds said they prefer to have the music on in the background suggesting that they watch the music video primarily for the musical aspect of the video. The 70 & 78 year olds said that they don’t do either because they don’t watch music videos.

It became apparent that within the different age groups there was nothing that stood out as being more stereotypically towards one generation the majority of people watched/listened to music videos for similar reason. With the exception of the 70 & 78 year old who stated that they don’t watch or listen to music videos.

Question 7

What do you expect a music video to involve?

·         Sinning

·         Music & the singer

·         Imagery etc.

·         The artist

·         To be lively

·         People music and places

·         Humans music colour

·         Singers, dancers

 The most popular answers where that they expected the music video to include singing/ music and the artist. Throughout the different generations they all had roughly the same ideas to what a music video should include. 

The majority of people seemed to like the same music genres. However, the younger generations were the ones who stated that they like genres like grime and rap and it was the older generations 55 to 78 that said that they like listening to country & western and classical music, these two genres where not that popular between the younger generations.

Question 9

Out of those genres do you have a favourite music genre?

·         Classical

·         Chart music

·         Pop

Out of the genres they were given a lot of the people I asked stated that their favourite music was chart music and pop music. This was more apparent amongst the younger generations and the adults. The older generation stated that their favourite music genre was classical. 

 Question 10

Currently what is your favourite music video and why?

·         Liam Payne – strip that down – there’s lots of different filters, effects and different depths of field

·         Cake by the ocean – because it’s funny

·         Liam Payne – Strip that down – because I love Liam Payne

·         John Denver – I just like the songs

·         Crying in the club – Camila Cabella – because its upbeat

·         Crying in the club – Camila Cabella – I like the song

This shows that people that the majority of the people I asked, their favourite music video at the moment are songs that are/ or have been in the charts. And they generally liked the music video because they like the song or they like the artists. The older generation didn’t have a favourite music video because they don’t watch them.

 This question got mixed results in regards to the different aged people and what they prefer. There wasn’t a difference between the different generations everybody seemed to have a different opinion on it and different people like different things about music videos so I wasn’t surprised at the results.

Who are music videos aimed at?

From conducting this questionnaire it is evident that the music videos are aimed at a younger generation. However there are some people that are in the mature adult/ middle aged part of the personal life cycle that also watch/listen to music videos and actually quite enjoy the content provided. I was not surprised to find out that the older generation did not like watching music videos because generally they find it hard to use the technology, they grew up without the use of the internet and therefore had things like records to play their music on and the majority of them still have record players where they play their favourite music and they therefore have no need to watch music videos.  When I make my music video I will make sure that I pick a song from a genre that younger people are going to want to listen to, and design the music video to suit the younger generations.