Plans for magazine advert

Below are the two flat plans that I designed for my Magazine advert, They both contain annotations about whats included within the advert to make it clearer to tell whats on the page.

This magazine advert shows that the two artists are placed within the center of the advert to make them the main thing that stands out when you first look at the page, I used bright colours to mimic the costumes that they wear and to make the advert stand out. 

This is the second magazine advert that I have designed, the photo contains annotations about what is contained within the design to shed some more light on the detail it holds.

Plans for digipak

Below are the two designs that I came up with regarding the digipaks.

 This is the first design for the digipak it includes annotations about whats included within the design. However, I feel that the design overall is too brown so when it comes to designing the actual digipak I will be able to change the colours a little to make it look brighter overall.

  This is design number two for the digipaks this one is a little more colourful than the first design I came up with, it also includes the explorer on his adventure to the chest which is also pictured. I'm not sure about the front cover for the digipak on this design I prefer the front cover for the first design - maybe there is a way that I would be able to combine the two different designs together to create a better design.

Analysis of ancillary products

Below is an analysis of a digipak from the artists Empire of the sun. I found this digipak really interesting because I felt that it didn't really reflect them as a duo, normally their work is really colourful and bright but this seems to be the complete opposite.

Digipak - Empire of the sun - Walking on a Dream

However, unfortunately I wasn't able to find a magazine advert from this duo so I decided to look at different magazine adverts from different groups and artist from this genre as I thought that this would be another way that I would be able to learn the different kinds of things that are included within this genre for magazine adverts, it would help me to see if there are any similarities of differences between the different adverts within the same genre. This is shown below;

By looking at the different digipaks and different magazine adverts it will help me to understand more about what I will have to include when it come to making my own within that genre.  

Research into your chosen artist

The Artist my group chose to look at was Empire of the sun. They are an Australian Electro-pop Duo.

About the duo

Empire of the sun is a Australian Electro-pop duo from Sydney, formed in 2007. The band is a collaboration between Luke Steele and Nick Littlemore. Their 2008 debut album 'Walking on a dream' brought the duo international success and they have been certified double platinum in Australia and gold in the UK. The duo's second album 'Ice on the dune' was released in June 2013, preceded by the lead single 'Alive' on 16th April. The Band are signed to EMI Music Australia/Virgin.
https://en.wikipedia.org/wiki/Empire_of_the_Sun_(band)

Music videos 

One thing that is clear throughout all of their music videos is that they will both always wear big, colourful and over the top costumes. This seems to get them noticed and because the costumes is almost like a theme running all the way through their work it instantly make them more recognizable.

by understanding more about the artist and the way they work it will help me to make a better music video inspired by them. The most important thing that I think that I want to include within my own music video would be the interesting and brightly coloured costumes that appear in every single music video, as I think that this would make the video more interesting and add to the Mise in the video.     

Research into chosen Genre

The genre that my group has chosen for our music video is Electro-pop. Below is the mindmap that I created about the genre, it contains loads of different artists and groups from the genre and It also contains a few of the album covers from the genre. Having a mindmap about the genre will be very useful because having a load of sources for the genre will make it easier to see if there is any similarities and/or differences between the artists in that one genre. when we make the music video we will have to consider things like what our artists are going to look like, the way they have to dress/ act etc.   

What is Electro-pop? 
Electro pop is a variant of synth-pop that places more emphasis on a harder, electronic sound. The genre has seen a revival of popularity and influences since the 2000's.]
https://en.wikipedia.org/wiki/Electropop
Electro-pop is a pop orientated form of music primarily consisting the use of synthesizers.
https://www.reddit.com/r/Electropop/

History 
During the early 1980's, artist such as Gary Numan, The Human League, Soft Cell, John Foxx and Visage helped pioneer a new synth-pop style that drew more heavily on electronic and synthersizer music.
https://en.wikipedia.org/wiki/Electropop

What Is recognizable within the genre?
The one thing that is clear to see is that no two artists or groups from the genre are the same, they all have their different styles. The majority of the artists wear dark clothing with the exception of a few wearing slightly more eccentric costumes, this makes them stand out from the rest of the genre because the bright colours and bright costumes are seen as a theme within the artists/groups work and it is therefore expected of them whenever they produce something new.

Conducting more research into this genre will help me to better understand the genre and the artists that work within it, researching into the history helps me to understand when the genre was established and how it came to be.

Initial Ideas

This post is going to show and explain the thought process that my group used to get to the chosen artists and the chosen genre.


As a group we decided primarily to focus more on looking for artists that weren't very well known but also had creative lyrics that we could use as the basis for our own music video. We decided to start by looking through the new releases from Spotify and we managed to come up with a mind map showing all the artists we looked at. Our chosen artist is featured on this mind map however we did not discover them on Spotify, it was a suggestion from one of the group members.

We also wanted to look at artist that weren't very well know and one of the group members thought it would be interesting to look at a variety of different singers from the Eurovision song contest as we believed that these are generally unknown artists. Below is the list the we made as a group, it contains a couple of songs that we liked, what country it was representing and the year it was in the contest.   

Once we had chosen the artist we decided to look through a couple of different songs by that artist so we could look at the lyrics and see if we could both agree on one song. The tree songs we looked at were, 'We are the people', 'Alive' ,'Walking on a dream'. We started by finding and printing the lyrics of each song, afterwards we decided to make a list of the pros and cons of each song.

The first song that we looked at was Alive by Empire of the sun. we decided to start off by looking at the lyrics again and listening to the song and we commented on the speed and tempo and well as the way it sounds. As you can see from the photo above we found more pros than cons for this song, we liked the tempo and we thought that it was quite nice on the ear.     

The next song we looked into was 'Walking on a dream' also by Empire of the sun. We liked this song the lyrics were very creative but there was only one direction we could take the song, so it didn't offer much diversity. However, the song had a good tempo and a good rhythm.  

The last song we looked at was called 'We are the people' also by Empire of the sun. Again we liked the tempo and the rhythm to the song and the lyrics were very creative however, we were put off by the length of the song. this song was around 5 minutes long whereas the other two were around 3 minutes. 

In the end after considering all of the different pros and cons of the tree different songs we decided to go with the first song that we looked at - Alive. We believe that we could easily come up with a good narrative to this song and it has a good tempo and beat so it would be easier to edit. 

Analysis of magazine advert

This is the magazine advert for Lana Del Ray. It advertises the release of her album 'Born to die'. Analysing different magazine adverts will help when it come to designing and producing my own because i will learn what works together and what affect they have on the audience. They colours in this magazine are all very subtle and compliment each other this makes the advert easier to look at.